HEROES & HEADLINERS

Many Americans are unaware of Walmart's unwavering support for the military community. So, we let them know… LOUDLY. On Veteran’s Day, Walmart hosted a free concert for 14,000 active military members, Veterans & their families. This epic concert featured sets from H.E.R., Imagine Dragons & Chris Stapleton hosted by Rob Gronkowski & Camille Kostek, drawing 233 million engagements IRL & online.


🏆 ANA Multicultural Excellence Award
Category: Rising Multicultural Segments











We created heartfelt moments of gratitude between a member of the military community and each musical act keeping the focus on the real heroes of the evening.